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CRM
"CRM is the implementation of business strategies that identify and manage customers to derive
maximum long-term value from that relationship. The adoption of CRM requires a customer-centric
business philosophy that is often a change from the traditional product oriented nature of many
businesses." IT-director.com
Most organisations have well established IT systems for managing their Accounts, Manufacturing
processes, even Human Resources, but few have a fully integrated system for managing their
prospecting, sales and ongoing client management activities. How many companies out there have a
multitude of prospect and contact databases, each held and maintained at a local office or
department level?
The idea behind CRM software is to create a common route into the business for all customer
interactions and to ensure that, in so doing, the requirements of the customer are met in a consistent
and efficient manner
Prism Technology's Pivotal eRelationship solutions are designed to empower users, customers and
business partners using either a traditional client server model, or an intelligent Internet environment
that can deliver fast access and up to the minute business intelligence. Pivotal eRelationship enables
large and medium sized businesses to serve and manage customers by providing XML-based
networks that deliver personalized customer experiences across every touch point in real-time.
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